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Argyranthemum Madeira Crested White
(Marguerite Daisy)


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April - October
40cm x 40cm
Easy Care
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The taste of a wintery morning at the start of the summer, Argyranthemum Madeira Crested White is a beautiful perennial that’s sure to give your garden a cool twist!

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RHS Plants For Pollinators
RHS Garden Merit Award
Pot Size


Introducing the stunning Argyranthemum Madeira Crested White, a striking plant that will add a touch of elegance and sophistication to any garden or patio space. With its beautiful pure white petals and contrasting yellow centre, this plant is sure to impress. The Argyranthemum Madeira Crested White is a hardy perennial that is easy to care for and perfect for gardeners of all levels. Its compact and bushy growth habit makes it ideal for planting in pots or in garden beds, and it will bloom from spring through fall, providing a long-lasting display of beautiful flowers. This plant is also highly versatile, as it can be grown in full sun or partial shade, and is drought tolerant once established. It is also resistant to pests and diseases, making it a low-maintenance option for those who want a beautiful garden without a lot of fuss. One of the standout features of the Argyranthemum Madeira Crested White is its unique, frilly petals that give it a crested appearance. This makes it a great choice for adding texture and visual interest to your garden or patio space. In addition to its aesthetic appeal, the Argyranthemum Madeira Crested White is also a great choice for attracting pollinators such as bees and butterflies to your garden. This plant is a must-have for any gardener who wants to add a touch of beauty and sophistication to their outdoor space.

Planting Conditions

Argyranthemums, also known as marguerite daisies, thrive in well-drained soil that is rich in organic matter. These plants prefer full sun exposure, but they can tolerate partial shade in hot climates. Argyranthemums are drought-tolerant, but they grow best when watered regularly, especially during the flowering period. To encourage bushy growth and more flowers, it's recommended to pinch back the tips of the stems in spring and early summer. Argyranthemums are generally easy to care for and can be grown in pots or borders.

Watering & Feeding

Argyranthemums require regular watering during the growing season, but they don't like to sit in soggy soil. It's important to let the topsoil dry out slightly between watering to prevent root rot. To promote healthy growth and abundant flowering, a balanced fertilizer should be applied every two weeks during the growing season. A slow-release fertilizer can also be used at the beginning of the season. However, over-fertilizing can lead to excessive foliage growth and reduced flowering. Argyranthemums are generally low-maintenance plants and can be grown in a variety of soil types.

General Care

Argyranthemums are generally low-maintenance plants that require minimal care. They prefer full sun exposure and well-drained soil that is rich in organic matter. Regular watering and fertilizing during the growing season can promote healthy growth and abundant flowering. Deadheading spent blooms can encourage the growth of new flowers. To keep Argyranthemums looking their best, it's recommended to prune them back by about one-third of their size in early spring. These plants are generally disease and pest-resistant, making them a great addition to any garden.