Primula are best planted in dappled shade in soil which is damp and not prone to drying out. They are primarily woodland plants, enjoying a position in semi-shade, and benefit from a mulch of organic matter or leaf mould. They are tough plants and will do well in most spots as long as it is not too dry or exposed to hot sun. Sometimes the leaves on Primula can get a bit discoloured and brown at the edges and removing these will do no harm. Dead heading will help to keep the plant flowering.